We Know Exactly How You Feel
How It Started
I was there too, stressed, sitting in an office, wondering, “Where the @#$% do new patients come from? Why is it so hard to fill my schedule? Do I really have to wait 5 or 10 years before I get busy?”
These questions gnawed at me because, like you, I’d heard the same answer everywhere:
"Building a practice takes time. You just have to wait and be patient. Eventually, you will get busy.”
But we had bills to pay, overheads to cover - we couldn’t afford to just wait until ‘one day, eventually’!
What puzzled me was why we were facing this problem.
We had a renowned brand and a trusted dermatologist, Dr. Orrey, who had a three-month waiting list, leading our charge.
So, why were the new doctors who had joined our practice not busy from day one?
Surely patients on the waiting list would jump at the chance to see a new doctor with immediate availability? It felt like we had everything in place, yet we were scrambling to fill slots: The loyal patients wanted only Dr. Orrey, and new patients weren’t exactly lining up.
For the first time in twenty years, Dr. Orrey and I had to actively search for new patients.
Naturally, we turned to social media. It seemed like the magic answer.
We poured over R100,000 into content - videos, posts, stories. One video even went viral, with over 200 000 views in two days. But guess what? It brought in zero appointments.
Yes, zero.
Social media generated plenty of likes and follows but did little in booking us actualy appointments. It felt like we were paying for clicks that went nowhere.
Then we tried everything:
Google SEO, Google Ads, Facebook ads, email marketing - the works. We tested every method out there. And the agencies we worked with were happy to follow our lead, take our money, and shift the blame when results didn’t meet expectations.
And after three years of trial, error, and costly mistakes, the revelation hit us:
None of these tools work unless you know exactly what you’re doing.
That’s when it dawned on us.
The medical industry is different. Doctors are different. You are different.
This realisation became our mission. We have refined a system specifically for doctors to get them paying patients from day one.
Today, we can apply this formula to any medical practice, targeting the right people to bring in the right patients from the start.